Privacy Policy

Best Prague Guide ("we", "us", "our") operates the bestpragueguide.com website. This page describes our policies regarding the collection, use, and disclosure of personal data in accordance with the General Data Protection Regulation (GDPR).

Information We Collect

We collect information you provide when submitting a booking request or contact form: your name, email address, phone number, and any messages you send us. We also collect standard web analytics data (pages visited, browser type, IP address) through Google Analytics and Yandex Metrika.

How We Use Your Information

We use your information to:

• Process booking requests
• Communicate with you about your tours
• Send booking confirmations and reminders
• Improve our services

We do not sell or share your personal data with third parties for marketing purposes.

Legal Basis for Processing

We process your personal data on the following legal bases:

• Performance of a contract — to process your booking and provide the agreed tour services
• Legitimate interests — to improve the quality of our services and website
• Consent — for analytics cookies, which you may withdraw at any time

Third-Party Services

We use Google Analytics and Yandex Metrika to analyse website traffic. These services may collect data about your visit in accordance with their own privacy policies. We do not share your personal data with any other third parties without your consent.

Cookies

We use essential cookies for site functionality and analytics cookies (Google Analytics, Yandex Metrika) to understand how visitors use our site. On your first visit, you may accept or decline analytics cookies. You can also disable cookies in your browser settings at any time.

Data Retention

We retain your personal data only for as long as necessary for the purposes outlined in this policy. Data related to bookings is retained for 3 years. Analytics data is retained in accordance with the settings of Google Analytics and Yandex Metrika.

Your Rights

Under GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Lodge a complaint with a supervisory authority

In the Czech Republic, the supervisory authority is the Office for Personal Data Protection (ÚOOÚ): www.uoou.cz

Contact

If you have any questions about this privacy policy or wish to exercise your rights, please contact us at info@bestpragueguide.com.